Alex Rodgers

Alex Rodgers

Digital Strategy Leader

Award-winning Digital Strategy Leader with 10+ years of experience driving record-breaking organic growth and transforming marketing programs for global enterprise brands. Expert in bridging the gap between foundational technical SEO, integrated digital campaigns (SEM/Paid/Email), and AI-driven innovation. Proven track record of building internal content operations from the ground up, defining next-generation search strategies, and securing C-suite buy-in for multi-million-dollar digital initiatives within global banking ecosystems.

Core Competencies

Strategic

Digital Marketing Strategy Technical SEO Architecture Generative Engine Optimization (GEO) Omnichannel Campaigns Full-Funnel Optimization AI-Driven Marketing

Leadership

Cross-Functional Alignment Budget & Resource Allocation Agency of Record (AOR) Management C-Suite Presentations Team Mentorship SEO Roadmap Development

Technical

Adobe Experience Manager (AEM) Generative AI Workflows Google Analytics (GA4) SEMrush Enterprise Site Migrations AI Search Visibility Schema Markup

Work Experience

VP, Digital Strategy

City National Bank

Aug 2021 — Present | Los Angeles, CA
  • Led a complex enterprise site migration and sweeping digital strategy overhaul that increased YoY organic traffic by 323% and drove over $2.9 million in Earned Media Value (EMV)—the highest in the bank's history.
  • Developed and executed a first-of-its-kind Generative Engine Optimization (GEO) strategy, fostering a 10x growth in AI search appearance (SearchGPT, Perplexity, Gemini).
  • Orchestrated omnichannel brand storytelling and client communications across Email, Social, and Comms teams for high-priority market updates and fraud education.
  • Executed a targeted digital campaign that won the 2025 US Search Award for "Best Use of Search - Finance" after a 655% engagement surge.
  • Spearheaded Generative AI adoption across the 200-person department, rolling out enterprise tools (Writer, custom LLMs) and leading ongoing education.
  • Partnered with Web/UX teams utilizing Adobe Experience Manager (AEM) for advanced authoring and functionality testing.
  • Cultivated a sustainable content culture by implementing data-driven editorial plans and industry best practices.
  • Prepare and interpret sophisticated data analytics to present ROI and strategic roadmaps to C-suite stakeholders.
  • Manage high-impact digital channels on cnb.com, ensuring agility and performance across all bank divisions (B2B, B2C, Entertainment).

Senior Digital Strategist

Scorpion

Jul 2018 — Aug 2021 | Los Angeles, CA
  • Spearheaded comprehensive digital marketing and multi-channel content strategies for high-revenue VIP accounts, including top national legal and professional services firms.
  • Directed full-scale website redesigns and technical SEO overhauls, optimizing site architecture, crawlability, and schema markup to capture high-intent traffic in hyper-competitive markets.
  • Aligned foundational organic growth strategies with supplementary PPC and social campaigns, ensuring a cohesive cross-channel approach that maximized client lead generation and ROI.
  • Guided high-level external communications, presenting complex search strategy, performance analytics, and retention reports directly to firm partners and C-suite stakeholders.
  • Oversaw an embedded team of SEO specialists, writers, and digital marketers, providing strategic direction, training, and performance feedback.

Copywriter

Prop Store of London

Jul 2015 — Jul 2018 | Los Angeles, CA
  • Developed compelling digital copy and brand narratives for major global entertainment franchises (Star Wars, Marvel, James Bond), optimizing content for digital engagement and e-commerce conversion.

Awards & Recognition

Winner, Best Use of Search - Finance

US Search Awards, 2025

Winner, Finance

The Drum Awards for Marketing, 2023

Platinum, Integrated B2B Campaign

Summit International Marketing Effectiveness Awards, 2023

Gold, Consumer Paid Social Campaign

Financial Communications Society, 2023

Winner, Social Media

American Bankers' Association Brand Slam Awards, 2023

Gold, Brand Experience of the Year

The Stevie American Business Awards, 2022

Education

California State University, Northridge

English Literature