** ALL ABOUT THE WEBMASTER! **
Wazzup Net-Surfers! I'm Alex, the ULTIMATE Digital Strategy Legend with over a decade of experience making the Information Superhighway way more rad! I'm all that and a bag of chips when it comes to Technical SEO, and I've even figured out how to talk to the newest AI robot overlords! B-)
I've been building digital content empires since before some of you were even born! When I'm not masterminding multi-million dollar digital quests or presenting to the big-wig C-Suite suits in their fancy boardrooms, you can find me shredding the local trails on my mountain bike or probably fixing a broken link. Surf's up—check out my journey below! It's totally tubular!
** My Totally Rad Skillz! **
Strategic Mastermind
Digital Marketing Strategy Technical SEO Architecture Generative Engine Optimization (GEO is the future!!) Omnichannel Campaigns Full-Funnel Optimization AI-Driven Marketing
Leading the Pack
Cross-Functional Alignment Budget & Resource Allocation Agency of Record (AOR) Management C-Suite Presentations Team Mentorship SEO Roadmap Development
Techno-Wizardry
Adobe Experience Manager (AEM) Generative AI Workflows Google Analytics (GA4) SEMrush Enterprise Site Migrations AI Search Visibility Schema Markup
** Places I've Clocked In! **
VP, Digital Strategy @ City National Bank
Los Angeles, CA | Aug 2021 - Present
- MEGA GROWTH QUEST: Led a complex enterprise site migration and sweeping digital strategy overhaul that increased YoY organic traffic by 323% and drove over $2.9 million in Earned Media Value (EMV)—the highest in the bank's history! WOAH!
- AI WHISPERER: Developed and executed a first-of-its-kind Generative Engine Optimization (GEO) strategy, fostering a 10x growth in AI search appearance on SearchGPT and Perplexity!
- STORYTELLING PRO: Zapped brand stories across Email, Social, and Comms teams for high-priority market updates and fraud alerts!
- TROPHY HUNTER: Executed a targeted digital campaign that won the 2025 US Search Award for "Best Use of Search - Finance" after a 655% engagement spike!
- THE AI TEACHER: Spearheaded GenAI adoption across the 200-person department, rolling out enterprise tools like custom LLMs to work way faster!
- UX MAGIC: Teamed up with the Web/UX geniuses using AEM for advanced authoring and personalization!
- CULTURE KING: Built a sustainable content culture with data-driven plans and best practices!
- C-SUITE CHAMP: Prepared fancy data analytics to show the big bosses our ROI and strategic roadmaps!
- CHANNEL SURFER: Managed high-impact digital channels on cnb.com to keep things fast and powerful across the whole bank!
Senior Digital Strategist @ Scorpion
Los Angeles, CA | Jul 2018 - Aug 2021
- VIP MASTERMIND: Ran digital strategies for the biggest high-revenue VIP law and professional firms!
- SITE OVERDRIVE: Directed total website redesigns and technical SEO overhauls to capture high-intent traffic in hyper-competitive markets!
- ROI WIZARD: Aligned organic growth with PPC and social to maximize lead generation and ROI!
- THE COMMUNICATOR: Presented complex search strategy and performance reports directly to firm partners and stakeholders!
- TEAM CAPTAIN: Oversaw an embedded team of SEO specialists, writers, and digital marketers to keep things TOP NOTCH!
Copywriter @ Prop Store of London
Los Angeles, CA | Jul 2015 - Jul 2018
- MOVIE MAGIC: Wrote compelling digital copy and brand stories for huge franchises like Star Wars, Marvel, and James Bond!
** Awards & Shiny Stuff I Won! **
- Winner, Best Use of Search - Finance, US Search Awards, 2025! (Check out the trophy!)
- Winner, Finance Strategy, The Drum Awards for Marketing, 2023!
- Platinum, Integrated B2B Campaign, Summit International Marketing Effectiveness Awards, 2023!
- Gold, Consumer Paid Social Campaign, Financial Communications Society, 2023!
- Winner, Social Media, American Bankers' Association Brand Slam Awards, 2023!
- Gold, Brand Experience of the Year, The Stevie American Business Awards, 2022!
** MY SCHOOLIN'! **
English Literature - California State University, Northridge (Go Matadors!)
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